When purchasing whole fish at North American supermarkets, the following points require attention.
Procedure
- Choose the Store: Major supermarket chains (e.g., Kroger, Whole Foods) usually have well-stocked fresh fish sections.
- Prior Confirmation: Check the store’s website or call them to confirm whether they handle whole fish.
- Visit the Store: Inspect the freshness and hygiene of the whole fish at the fresh fish counter.
- Post-Purchase Handling: Quickly refrigerate or freeze the purchased fish and maintain proper temperature control.
Points to Note
- Variable Product Selection: Since the variety available changes with the store and day, confirming beforehand is important.
- Freshness and Hygiene Management: Carefully check the freshness and cleanliness of the fresh fish section.
- Stores with Limited Fish Selection: Some stores may handle fewer fresh fish items, so prior verification is necessary.
Pre-Publication Check
- Store’s Handling Status: Confirm the fresh fish availability and handling at each store.
- Freshness and Hygiene Condition: Examine the freshness and sanitary condition of the fish.
Summary
While purchasing whole fish at North American supermarkets is feasible, prior confirmation and checking the fish at the store are crucial.
- “Inventory Management and Sales Strategies in the Fresh Fish Department”
- “Seafood Merchandising and Sales Strategies in U.S. Supermarkets”
What to Measure or Confirm Next
Next time, we will explain in detail how to preserve the freshness of the purchased whole fish.



